moonlightpeople

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redesignrelated: Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color. MSNBC reports: Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history. Adfreak has some interesting insights as well: The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler. (images and more history on the logo evolution via Starbucks) Via nemoi memo

redesignrelated:

Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.

MSNBC reports:

Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.

Evolution of starbucks logomark

Adfreak has some interesting insights as well:

The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.

(images and more history on the logo evolution via Starbucks)


  1. doublesofthedooplesがfishkinからリブログしました
  2. awfullycriticalがredesignrelatedからリブログして、コメントを追加しました:
    You know I read about this the other day.. I personally don’t like this new...old one...
  3. lunaxloonyがredesignrelatedからリブログしました
  4. danielreissiがredesignrelatedからリブログしました
  5. fuckyeahtaylorgreeneがredesignrelatedからリブログしました
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  7. licensetoquoteがredesignrelatedからリブログしました
  8. sore-ribsがfragile-windからリブログして、コメントを追加しました:
    “mom, you do realize that coffee is so old Starbucks changed their logo twice since then?”
  9. chocorabbitがabyss4343からリブログしました
  10. sonicboltがfuckyeahpikachaからリブログしました
  11. woodenantlersがcalmcalmcalmからリブログしました
  12. fragile-windがfuckyeahpikachaからリブログしました
  13. fuckyeahpikachaがtravisnagleからリブログしました
  14. richerredがredesignrelatedからリブログしました
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  16. bkimzがcalmcalmcalmからリブログしました
  17. bunnieがredesignrelatedからリブログしました
  18. michellemasriがtanyusからリブログして、コメントを追加しました:
    brand is strong enough to do this. But will the crowd accept her once she’s came out of the circle? Once she’s lost her...
  19. duckjokesがredesignrelatedからリブログして、コメントを追加しました:
    !!! does them ditching the wordmark mean they’ll change their name? I propose: “Fourbucks” cuz… well you know why.
  20. joshuafantasticがredesignrelatedからリブログしました
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  22. blogaboutbrandingがshinodddddからリブログしました
  23. shinodddddがnemoiからリブログしました
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